'Get Home Safe' on the Gold Coast

12 May 2016

Young people on a night out will be urged to plan their journey home so they get home safely as part of a new campaign.

Mayor Tom Tate today launched “Get Home Safe”, a campaign targeting 18 to 25 year olds going out to the city’s licensed venues.

“The main aim is to reduce the number of traffic incidents, particularly those involving pedestrians who have been on a night out in the entertainment precincts,” he said. 

A major focus of the campaign involves educating people about the dangers of walking under the influence of alcohol in close proximity to public and private transport.

Cr Tate said there are plenty of safer ways to get home.

“Statistics show that walking isn’t the best option – instead organise a lift, catch a cab or public transport, designate a driver or stay at a mate’s place. If there is no option but to walk, stick to the basics - walk with your mates, stay on the footpaths, cross at the lights and never sit or rest by the road. Above all, when walking, never assume a driver has seen you.

“The key is planning ahead. By the time you walk out of a pub or club you should already know how you’re going to get home,” he said.

One in 10 car crashes involve a pedestrian and 45 per cent of these involve alcohol.  The 17 to 25 year age group makes up over a quarter of injured pedestrians on the Gold Coast. In Surfers Paradise, 35 per cent of serious crashes involving a pedestrian occur between 8pm and 6am on Friday and Saturday nights.

Mike Winlaw, CEO of Surfers Paradise Alliance, said it was a great initiative.

“The traders and businesses of Surfers Paradise will continue to play their part in promoting community safety on the Gold Coast,” he said.

“This campaign provides a strong reminder to all visitors to South East Queensland’s major entertainment precinct to act responsibly whilst enjoying a night out and importantly, to have a plan which includes looking after not only an individual’s personal safety but that of your mates on the way home.”

Jan McCormick, Broadbeach Alliance CEO, said Broadbeach traders wholeheartedly supported the initiative.

“The safety of patrons and visitors to Broadbeach is paramount. We encourage all patrons to plan their transport options ahead of time and know that a program such as this will successfully help patrons in making responsible choices and keeping themselves and their friends safe.”

Simone Jenkins, outgoing President of the Surfers Paradise Licensed Venues Association, said:

"Keeping patrons safe is our number one priority as venue owners. We support individuals planning their late night transport options, in conjunction with provision by authorities of sufficient choices for the public to utilise late at night. Safe and sufficient transport options are the hallmark of safe entertainment precincts."

The campaign includes liaison with a wide number of stakeholders, social media reach and a series of posters which will be displayed in licensed venues, on the G:Link and in various community locations.    

The City is working with stakeholders to promote the “Get Home Safe” message, hosting workshops with licensed venues, Queensland Police, G: Link, Translink, Gold Coast Cabs and Gold Coast Tourism.

The “Get Home Safe” campaign is an initiative of the City of Gold Coast, and its development was supported by a Queensland Government Community Road Safety Grant.

For information, visit cityofgoldcoast.com.au/gethomesafe


'Get Home Safe' on the Gold Coast photo